Townhall Webinars

A Conversation with John Pritchard on IDN’s: Past, Present and Future!

Wednesday, June 12
12pm ET

Don’t miss this interactive conversation with John Pritchard, President of Share Moving Media and Publisher of The Journal of Healthcare Contracting. John will share his insights on major IDN changes through the COVID-19 pandemic and beyond. We’ll also get a sneak peak of the powerful IDN Directory tool.

John Pritchard
Share Moving Media

Bryan Fosmore
SVP U.S. Sales

The Virtual Town Hall is open to HMMC members and guests at no charge.

Harnessing AI for Business Success

Wednesday, March 20
12pm ET

In this pre-workshop session, we’ll explore the transformative impact of Artificial Intelligence (AI) on businesses today. In this session, we’ll cover an introduction to AI, how it’s being adopted, and discuss ethical considerations to ensure you and your businesses are empowered to make the right decisions.

Attendees will get a sneak peek into the topics and activities planned for the upcoming workshop, including hands-on exercises, case studies, and discussions.

During this Town Hall, we’ll discuss:

  • A brief overview of AI technologies and their applications in various industries.
  • Real-world examples showcasing how AI adoption has led to significant business outcomes, including increased revenue, improved customer satisfaction, and streamlined operations.
  • The ethical implications of AI, emphasizing the importance of responsible AI practices and ensuring fairness, transparency, and accountability in decision-making processes.

By the end of this overview session, participants will have a clear understanding of the potential of AI in driving business success and be ready to dive deeper into the subject during the HMMC Spring Conference workshop.

Antonio Piraino

Antonio Piraino
Strategic Partner
Atypical Life Sciences

Eryn Veronesi

Eryn Veronesi
Vice President
Atypical Life Sciences

The Virtual Town Hall is open to HMMC members and guests at no charge.

View Recording

Distributor Insights: How Best to Partner With Owens & Minor in 2024

Wednesday, Feb. 28
12pm ET

Join us for a conversation with Greg Hylton, VP of Supplier and Portfolio Management and Austin Craun, Senior Director of Supplier Relations at Owens & Minor. Our speakers will outline Owen & Minor’s 2024 corporate direction, share relevant updates, and discuss current challenges and opportunities. Don’t miss this opportunity to ask questions and learn how manufacturers can best work with this distribution partner.

Greg Hylton

Greg Hylton
VP, Supplier & Portfolio Management
Owens & Minor

Austin Craun

Austin Craun
Senior Director, Supplier Relations
Owens & Minor

The Town Hall recording is available to HMMC members at no charge.

View Recording

Key Insights into Community Health Centers

Wednesday, Jan. 24
12pm ET


Liz Guthrie

Liz Guthrie
Senior Vice President, Business Development

Join us in this comprehensive session where we dive into the world of Community Health Centers (CHCs). Liz Guthrie, Senior Vice President of Business Development for CNECT will walk us through an overview of community health centers with a focus on what supplier partners need to know when selling to this type of customer.

During this Town Hall, you’ll gain insights on:

  • The type of services CHCs provide and how they are funded
  • Important procurement guidelines and protocol considerations
  • Challenges CHCs are facing and how supplier partners can support

The Town Hall recording is available to HMMC members at no charge.

View Recording

Change Management: An Overview for Change Leaders

Wednesday, Nov. 15
12pm ET


Barry Bridges

Barry Bridges
Manager, Organization Change Management
UT Health San Antonio

In rapidly changing environments, evolving technology, and blending of cultures, customers and employees often disconnect. Understanding and applying core change principles can help reduce this disconnect and keep both customers and employees engaged.

This session is for organizational and professional leaders to help understand the principles of change management, paying attention to the people side of change to achieve ROI/value of a project or initiative.

During this Town Hall, you’ll gain insights on:

  • An overview of change management
  • Ways to develop a change management plan
  • Tactics on how to implement change with a focus on people

View Recording

Motivating Your Salespeople To Sell

Wednesday, Oct. 18
12pm ET


Bill Zipp

Bill Zipp
“The Ultimate Sales Manager Playbook”

Stop pressing the “more” button. More calls. More meetings. More deals. More discounts. That button is broken! Instead, discover how to press the “WHY” button and unleash the passion that lies deep within each of your salespeople.

This powerful webinar explores how each of us is wired for WHY and gives sales leaders a practical plan for uncovering and unleashing that WHY to achieve world-class results.

During this Town Hall, you’ll gain insights on:

  • The signs that make a good sales manager
  • Four reasons why sellers sell
  • The importance of connecting passion to vision

View Recording

Snapshot Of Customer Market Trends And Latest Patient Volume Data



  • Kathleen Fox
    Director, Market Insights
  • Erik Graaf
    President, HMMC
    Vice President, OPM Field Sales, B. Braun Medical, Inc.

Staying up-to-date on the latest healthcare market trends helps manufacturers build strategy and stay informed. Join us for a presentation by Kathleen Fox, Director of Market Insights at HIDA, who will discuss the latest trends within healthcare markets. Kathleen will be joined by Erik Graaf, President of HMMC and Vice President, OPM Field Sales at B. Braun Medical, Inc., for reactions on how trends are affecting customer buying behaviors.

During this Town Hall, you’ll gain insights on:

  • Market-specific patient volume trends within individual healthcare settings
  • Challenges and opportunities facing healthcare markets
  • Overall trends within the industry

View Recording

The Keys To Understanding Clinical Integration That Every Manufacturer Should Know


Guest Speaker:

  • Gina O’Grady
    Director of System Clinical Integration
    M Health Fairview

Session Overview:
Join us for a firsthand look into an integrated health system supply chain department. Gina O’Grady, Director of System Clinical Integration at M Health Fairview will walk us through their system’s value analysis selection process, resiliency plans, and existing vendor relationships.

During this Town Hall, you’ll gain insights on:

  • How M Health Fairview works with their primary GPO, distributor and manufacturer partners
  • How to best communicate with manufacturers when products are out of stock
  • How new vendors can get their foot in the door

View Recording

Fraud Prevention Techniques And Solutions


Guest Speaker:

  • Ken Spett
    President and CEO

Session Overview:
Businesses of all sizes continue to be a lucrative target for criminals to defraud. Watch the recording to hear from Ken Spett, President and CEO of Graham-Field, who has over 40 years of diverse healthcare industry experience.

View Recording

Effective Contracting Strategy With The Federal Government


Guest Speakers: Pete Junge, Optimal Healthcare Solutions and Tim Driver MedPro Associates

Session Overview:

Our October Town Hall covered effective contracting strategy with the federal government. The U.S. Federal government is the largest buyer of medical supplies in the world and clearly very important to our businesses.


Date: Wednesday, 9/14/2022 at noon EST

Guest Speakers: Carl P. Meyer

Session Overview:

PHMMC’s September town hall discussion focused on learning how to best work with IDNs and GPOs. As an experienced contracting executive for multiple manufacturers, Carl P Meyer addressed attendees needs in understanding large contracting entities and how to leverage those relationships to grow sales

HMMC August 2022 Town Hall

Date: Wednesday, August 17, 2022 @ 12pm EST

Guest Speakers: Jan Beery and Eryn Marx of KBK

Session Overview:

HMMC member KBK Communications coordinated this learning session featuring Sebastian Walker of Method Data. Companies that are using data-driven B2B sales-growth engines report above-market growth and EBITDA increases in the range of 15 to 25 percent. (McKinzie and Company)

This session focused on better understanding the pillars of digital transformation and the role data plays in driving effective business growth initiatives.

This Virtual Town Hall is open to HMMC members at no charge.

Click HERE to register.

HMMC June 2022 Town Hall

Date: Wednesday, June 8, 2022 @ 12pm EST

Guest Speakers: Gerry LoDuca and Travis Torre

Session Overview:

HMMC’s June 8 Town Hall discussion focused on the global supply chain. Gerry LoDuca, President of Dukal, and Travis Torre, Director of Logistics for Dukal welcomed their partners from Geodis to guide us through how we got here, what’s happening around the world and where we see the road ahead of supply chains in the US.

HMMC May 2022 Town Hall

Date: Wednesday, 5/18/22 at 12pm ET

Guest Speakers: Jamie Clancy and Jeff Waddell of ChannelTrace
and Christie Armstrong, Senior Director of Sales Operations
for the Prevention and Recovery Division of Enovis (formerly known as DJO).

Session Overview:

The May HMMC Town Hall featured subject matter experts about the power of your end-user sales data. Jamie Clancy and Jeff Waddell with ChannelTrace shared with us how effective management of data can help you drive your sales, strengthen your distribution relationship and control your contract spend. They reviewed the various approaches companies can take and the pro’s and con’s associate with each system and invited their customer, Christie Armstrong of Enovis to showcase her experience with their product.

HMMC March 2022 Town Hall

The DNA of Ethical Leadership & the Good Society

Date: Wednesday, March 9, 2022 @ 12pm EST

Guest Speakers: Captain Marv Serhan

Session Overview:

Our March Town Hall will feature Marv Serhan, Captain, U.S. Navy (Retired). Captain Serhan will share with HMMC members how we as professionals have the power and responsibility to determine our destiny as employers, employees, leaders, followers, parents, role models, professionals, and patriots. It will inevitably determine how future leaders and business professionals contribute to and shape the values and character of our corporate culture.

This Virtual Town Hall is open to HMMC members and their guests at no charge.

HMMC February 2022 Town Hall

Date: Wednesday, February 9, 2022 @ 12pm EST

Guest Speakers: Cardinal Health Executives

Session Overview:

Our February Town Hall will feature a dynamic and engaging group conversation with three Cardinal Health leaders:

  • Emily Barnhart, Vice President of Strategic Sourcing, National Brands
  • Lynne Kelly, National Vice President of Business Development for U.S. Acute Sales
  • Angie Thomas, Group Vice President, Federal Government Sales and Operations and Enterprise Supplier Diversity

This Virtual Town Hall is open to HMMC members and their guests at no charge.


HMMC January 2022 Town Hall

Date: January 12, 2022 @ 12pm EST

Speaker: Mark Henderson, SEVP, Sales & Marketing and Scott Lyons, Senior Director, Supplier Relations, Concordance

Session Overview:
Please join us on Jan 12th at 12 noon for our first 2022 HMMC townhall where we will have the opportunity to learn what Concordance has planned for the year. As a nimble national distributor serving multiple markets, Concordance will outline their 2022 corporate direction so that we can better learn how to partner with them to grow our sales. In addition, Concordance will share their progress towards a new supplier-facing value proposition and how suppliers can best engage with them.

Open to HMMC Members Only


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