HMMC SPRING INSIGHTS & INFORMATION CONFERENCE
April 18 – 20
Hotel Colee
Atlanta, Georgia
HMMC Headquarters Hotel is The Hotel Colee
3377 Peachtree Road Northeast, Atlanta, Georgia 30326
Hotel Colee, Atlanta Buckhead, Autograph Collection for $269 USD per night
Group Rate will be held until Monday, March 27.
Book your group rate for Healthcare Manufacturers Management Council
12:00 – 3:00 PM – Board Meeting
3:15 – 5:00 PM – Committee Meetings- New Members Welcome!
Program Committee
Sponsor Committee
Marketing Committee
Membership Committee
6:30 – 7:15 PM – Welcome Reception
Cocktails, Hors d’oeuvres
7:30 – 9:00 PM – Opening Dinner
7:00 – 8:00 AM – Breakfast
8:00 – 8:15 AM – Welcome to the 2023 Spring Manufacturers Executive Conference
Erik Graaf- President
8:15 – 9:15 AM – Cracking the Code: Key Strategies for Navigating Government Access
Pete Junge, Vice President of Government Services
Optimal Healthcare Solutions
Pete will take a deep dive into selling to government agencies and cover various topics such as navigating the procurement process, building relationships with decision-makers, meeting regulatory requirements, developing competitive pricing strategies, and overcoming common obstacles. Members will learn strategies and best practices for successfully marketing medical products to the government.
9:15 – 9:45 AM – Opening Doors to a Diverse and Sustainable Workforce: Best Practices for Attracting and Managing Talent
A robust and sustainable workforce is critical to organizations that support the medical supply chain. Organizations need to attract talent that see career opportunities and diverse environments. They also need to manage across multiple generations. During this session, we will discuss these priorities and how to implement best practices for success.
9:45 – 10:00 AM – Break
10:00 – 11:00 PM – Unlocking Collaborative Strategies for Delivering Quality Cancer Care
Rob Fisher, Senior Director of Corporate Accounts – B. Braun Medical
Dan Austin, Vice President, Oncology – McKesson
The delivery of quality care for cancer patients takes a collaborative effort. Part of that collaboration is the relationship between the providers, distributors, and manufacturers. In this session, we will hear from each of those stakeholders and how they employ best practices in ensuring products are in the right place to optimize patient care.
11:00 – 12:00 PM – Breaking Through: How to Disrupt the Narrative with Omni-Channel Marketing Strategies
Lissa Clemmons, Senior Director of Global Marketing – BD
Jamie Kirmess, SVP Managing Director, Shift Paradigm
In a recent survey, only 20% of hospital executives said that newly launched medical technologies represent significant advancements. How will you disrupt that narrative? BD’s Sr. Director of Global Marketing, Lissa Clemmons, and Shift Paradigm’s SVP Managing Director, Jamie Kirmess, will share key insights and strategies for successful new product launches leveraging omni-channel marketing best practices.
12:00 – 1:00 PM – Lunch
1:00 – 2:30 PM – Networking Activity
Sales, Marketing, and Operations Breakouts
2:30 – 2:45 PM – Break
2:45 – 3:30 PM – Navigating Global Challenges: Ensuring Ethical Practices and Compliance in Medical Supply Chains Amid Increased Federal Enforcement Efforts
Medical Manufacturers are facing global challenges in their supply chains, and recent Federal import enforcement efforts have put additional strain on it. During this session, you will gain insights into the increased enforcement efforts and investigations of the US Customs and Border Protection (CBP) regarding forced labor practices in China and other countries. You will also learn about the potential impacts on your supply chain and ways to ensure compliance with federal mandates and ethical business practices in global supply chains.
3:30 – 5:00 PM – Rethink Selling: Converting the UnReceptive
Tom Stanfil, CEO & Co-Founder – ASLAN Training & Development and Author of UNRECEPTIVE: The New way to Sell, Influence & Lead
Sales organizations have been struggling to gain access to healthcare facilities post-COVID. This has led to an avalanche of calls, leaving HCPs unreceptive to remote sales efforts. In this session, Tom Stanfill, the author of UNRECEPTIVE, shares surprising research on why the traditional approach to selling backfires on the growing population of unreceptive decision-makers and the simple strategies to navigate the five receptivity barriers, get more meetings, and convert the 80+% of unreceptive customers.
6:00 – 9:00 PM – Off Site Evening Networking Event
7:00 – 8:00 AM – Breakfast
8:00 – 9:30 AM – Thriving in the Evolving Healthcare Landscape: Best Practices and Insights for Suppliers from Premier
Dave Edwards, National Vice President of Business Development – Premier
In this session, Dave will be providing insights into the Current State of IDNs and the evolving landscape of healthcare organizations. Next, he will share best practices for suppliers, including strategies for building strong relationships with IDNs and other healthcare providers. Finally, Dave will provide an update on Premier, offering insights into the company’s latest initiatives and priorities. This session promises to be an informative and engaging look at the current state of the healthcare industry and the role of Premier and its partners in shaping its future.
9:30- 9:45 AM – Break
9:45 – 10:45 AM – Behind the Curtain: Customer Spotlight
Join us for an insightful session as senior leaders from a leading local Health System share their expert insights and valuable experiences on how manufacturers can effectively engage and sell their products to healthcare providers in today’s ever-evolving and consolidating healthcare landscape.
10:45 – 11:15 AM – Break
11:15 – 11:45 AM – Report Back on Networking Activity and Closing Comments
Erik Graaf – President
11:45 AM – Adjournment
Pete Junge
Vice President of Government Services
Vice President of Government Services
Pete Junge is Vice President of Government Services at Optimal, and has responsibility for Military, Veterans Administration, and Other Governmental Agency Markets.
Mr. Junge joined Optimal in 1998. Since that time, he has held positions of increasing responsibility including Operations Manager, International Sales Business Unit Leader, Overstock Inventory Business Unit Leader, and Controller of the company.
Prior to joining Optimal, Junge majored in accounting at Loyola University New Orleans, and he was the Controller of a real estate tax consulting firm. A native of Eastchester, New York, he now resides in Houston, Texas. He still does not own cowboy boots.


Rob Fisher
Rob Fisher currently serves as the Senior Director of Corporate Accounts for B. Braun Medical’s Outpatient Market Division. Rob brings over 23 years of medical device selling and leadership experience to the role.
As part of the company’s outpatient market corporate accounts team Rob manages two of B. Braun’s largest non-acute customers: The U.S. Oncology Network – the country’s largest outpatient community oncology organization serving over 1.2 million patients annually – and Optum Care – a company of over 60,000 physicians and 2,000 multi-specialty clinics nationwide. Rob’s previous role within corporate accounts included leading the company’s outpatient market contracting efforts with various group purchasing organizations to include Vizient and Premier.
Prior to his role with corporate accounts Rob served for 6 years as the division’s Midwest Region Manager leading a diverse team of sales representatives and specialists. He is a 2-time “Region Manager of the Year” award winner. Rob began his career with B. Braun in 2000 serving as a local sales representative and field sales trainer.
Before starting his career in medical device sales Rob served for 5 years in the U.S. Army as an Air Defense Artillery officer in various key leadership positions. He holds a Bachelor of Science Degree in Environmental Studies from the United States Military Academy at West Point.
Rob and his wife Jenny have 3 children and reside in the metropolitan Kansas City area.
Dan Austin
Dan Austin has spent over 20 years in healthcare in both the manufacturing side with Tidi Healthcare, 3M Healthcare, and a majority of his career with McKesson Medical-Surgical. Starting out as a Regional Manager, moving into Corporate Accounts, Director of US Oncology, and now Vice President Oncology for the medical-surgical business. The last 12 years, Dans’ focused on the community Oncology market developing customer-first programs and managing supply chain for the largest Oncology practice in the US. Today, Dan is leading strategy for the Medical-Surgical business to ‘Show up differently in Oncology’, to create new avenues for patient care, bring fresh perspectives on helping customers thrive in the new medical economy, and allow healthcare to put patients at the center of care. Dan lives in Minneapolis, Mn, member of ACHE, proud supporter of the Univ. of Minnesota, and an avid Ice-Fisherman.


Jamie Kirmess
SVP Managing Director
SVP Managing Director
Jamie Kirmess, SVP Managing Director, provides strategic leadership and operational strategies with a proven track record of driving results across multiple industries. Her formal education in advertising, combined with her real-world experience in revenue operations for companies at a variety of growth stages is instrumental in guiding end-to-end solutions for her clients.
Jamie is passionate about building high-performing, purpose-driven teams across marketing, sales and customer success. She has advised a wealth of clients in these areas, including enterprise organizations like Atlassian, Becton Dickinson, APEI, and S&P Global and scaling organizations like Workhuman, Invoca, Showpad and many more.
Jamie specializes in omni-channel marketing, prioritized growth strategies, effective product launch, revenue process and campaign enablement strategies.
Tom Stanfill, CEO & Co-Founder
ASLAN Training & Development
ASLAN Training & Development
Tom Stanfill is CEO and co-founder of ASLAN Training, a global sales enablement company appearing nine consecutive years in the SellingPower Top 20. Since 1996, ASLAN has worked with many of the Fortune 500 companies, training more than 100,000 sellers and leaders in over 35 countries. He is also the author of the book UNRECEPTIVE: The New way to Sell, Influence & Lead, published by Harper Collins, in 2021.
His passion: helping organizations and individuals embrace the idea that we are more successful and fulfilled when we serve.

Check back soon for information



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