Save The Date: HMMC Fall Conference November 2-4, 2021

Westin Peachtree Plaza, Atlanta GA


November 2-4, 2021
Westin Peachtree Plaza
Atlanta, GA

HMMC is putting together plans to host our Fall 2021 conference LIVE in Atlanta. With vaccinations on the rise, we are hopeful that, like others, we will be able to gather in person later this year to Network, Learn and Succeed together!

Conference Agenda

Tuesday, November 2, 2021
12:00-3:00PM Board Meeting
3:15 – 5:00 PM Committee Meetings- New Members Welcome!

Program Committee
Sponsor Committee
Marketing Committee
Membership Committee
6:30 – 7:15 PM Welcome Reception
Cocktails, Hors d’oeuvres
7:30 – 9:00 PM Opening Dinner
Wednesday, November 3, 2021
7:00-8:00AM Breakfast
8:00-8:15AM Welcome to the 2021 Fall Manufacturers Executive Conference
Kurt Forsthoefel- President
8:15-9:45AM Bret Caldwell, ZS Associates
Sales Strategies in a Post-Pandemic World
9:45-10:00AM Break
10:00-12:00PM Keynote Speaker: Ian Altman; Same Side Selling
12:00-1:00PM Lunch
1:00-2:30PM Networking Activity
Sales, Marketing, and Operations Breakouts
2:30-3:45PM BVI Medical and MERGE

Simplifying Sales & Surgery: Designing and Developing an Application to Empower Sales Productivity

3:45-5:00PM The Future of Healthcare®
Healthcare is at a crossroads. The former Asst. HHS and Founder of MedAssets will share his vision for the future.
6:00-9:00PM Off Site Evening Networking Event: Top Golf
Thursday, November 4, 2021
7:00-8:00AM Breakfast
8:00-8:30AM HMMC Business Meeting & Updates to Membership
Kurt Forsthoefel- President
8:30-9:30AM Linda Rouse-O’Neill
HIDA Regulatory Overview
9:30-9:45AM Break
9:45-10:45AM John Pritchard
A look at the day in the life of a Hospital CEO with Trent Lind, CEO Eastside Medical Center a Piedmont Health Hospital.
10:45-11:15AM Break
11:15-11:45AM Report Back on Breakouts and Closing Comments
Kurt Forsthoefel- President
11:45AM Adjournment

Hotel Info

Westin Peachtree Plaza
210 Peachtree St NW
Atlanta, GA 30303

Click here to reserve your room.
Rates: $208/ night

Conference Speakers


Check back soon for information

Address: Hotel Za Za
2332 Leonard Street
Dallas, TX 75201

CLICK HERE for reservations
Use Booking Code CMA119

Combining the luxurious ambiance of a theatrical resort with the comfort and style of a boutique hotel, Hotel ZaZa invites travelers to a unique sensory experience. Striking the perfect balance between refinement and relaxation, extraordinary design meets complete functionality for business and leisure travelers alike. Elegant accommodations and sophisticated amenities provide consistently inspiring stays.


The purpose of HMMC Sponsorships is to enable organizations to support HMMC and have access to its membership. Members meet twice a year to network and learn from distinguished speakers the latest marketplace trends on a broad range of business topics.


HMMC is looking forward to hosting our Fall meeting at the Hotel Za Za in Dallas,TX, November 5 – 7, 2019.  Check back for information on our night out event.

Past Conferences

Interested in previous conferences? Click the link below to browse our agenda archives.

omni chicago hotel
2013 skyline
braintrust presenter
2016 location
hmmc 2015 leonard berke award

Proud Sponsors


What Our Members Say

  • “Staying up to speed on contemporary marketing challenges and opportunities in our ever evolving health care marketplace is one of the benefits of membership in HMMC. Equally important is the informal networking that takes place at each and every meeting…and sometimes in between.”

    Mr. Carl Meyer V.P. Sales Medical Products, The Wetrich Group, LLC
  • “Who needs to hire a paid consultant when you can be a part of a group that has the best minds in the industry to tap into for free?”

    Mr. Dick Moorman V.P. Sales Medical Products, Midmark Corporation


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