Center for Professional and Executive Development,
Wisconsin School of Business

Adam is a co-author of three books about innovation and entrepreneurship and has published peer-reviewed research on innovation and entrepreneurship in several business journals.  As an academic, he studies entrepreneurship, business models, and technology venturing. Adam is the co-author (with Gerry George) of The Business Model Book (Pearson 2018), Models of Opportunity (Cambridge 2012), and Inventing Entrepreneurs (Pearson Prentice Hall 2009). He has published peer-reviewed research on innovation and entrepreneurship in Entrepreneurship Theory and Practice, Journal of Management Studies, Venture Capital: An International Journal of Finance, and other journals.

Adam has co-founded four life science companies spun out of university research: Nerites Corporation, Stratatech Corporation, Virtual Incision Corporation, and Cellular Logistics. He also mentors technology and social entrepreneurs around the world.

He has taught entrepreneurship at institutions across the globe and provides executive education in strategy, entrepreneurship, and innovation through the Center for Professional & Executive Development at the Fluno Center. He has also developed a series of online entrepreneurship courses. Adam received the 2018 National 3E Award from the United States Association of Small Business and Entrepreneurship (USASBE) for the best experiential entrepreneurial classroom activity. He was named the 2016 “Most Valuable Professor” by the Edgewood College Athletic Department.

Adam is a Fellow of the UK Higher Education Academy. He was selected as a Member of the Royal Society of Edinburgh Young Academy in 2012. Adam served on the World Entrepreneurship Forum (Lyon, France) from 2011-2013.

Adam holds bachelors’ degrees in Economics and Aeronautical Engineering from Stanford University, an MBA from the University of Wisconsin-Madison, and a Ph.D. in Innovation and Entrepreneurship from Imperial College London.