April 18 - 20, 2023

April 18 – 20
Hotel Colee
Atlanta, Georgia

Hotel Info

HMMC Headquarters Hotel is The Hotel Colee
3377 Peachtree Road Northeast, Atlanta, Georgia 30326

Conference Agenda

Tuesday, April 18th

12:00 – 3:00 PM – Board Meeting

3:15 – 5:00 PM – Committee Meetings- New Members Welcome!

Program Committee
Sponsor Committee
Marketing Committee
Membership Committee

6:30 – 7:15 PM – Welcome Reception

Cocktails, Hors d’oeuvres

7:30 – 9:00 PM – Opening Dinner

Wednesday, April 19th

7:00 – 8:00 AM – Breakfast

8:00 – 8:15 AM – Welcome to the 2023 Spring Manufacturers Executive Conference

Erik Graaf- President

8:15 – 9:15 AM – Cracking the Code: Key Strategies for Navigating Government Access

Pete Junge, Vice President of Government Services
Optimal Healthcare Solutions

Pete will take a deep dive into selling to government agencies and cover various topics such as navigating the procurement process, building relationships with decision-makers, meeting regulatory requirements, developing competitive pricing strategies, and overcoming common obstacles. Members will learn strategies and best practices for successfully marketing medical products to the government.

9:15 – 9:45 AM – Opening Doors to a Diverse and Sustainable Workforce: Best Practices for Attracting and Managing Talent

A robust and sustainable workforce is critical to organizations that support the medical supply chain. Organizations need to attract talent that see career opportunities and diverse environments. They also need to manage across multiple generations. During this session, we will discuss these priorities and how to implement best practices for success.

9:45 – 10:00 AM – Break

10:00 – 11:00 AM – Unlocking Collaborative Strategies for Delivering Quality Cancer Care

Rob Fisher, Senior Director of Corporate Accounts – B. Braun Medical
Dan Austin, Vice President, Oncology – McKesson

The delivery of quality care for cancer patients takes a collaborative effort. Part of that collaboration is the relationship between the providers, distributors, and manufacturers. In this session, we will hear from each of those stakeholders and how they employ best practices in ensuring products are in the right place to optimize patient care.

11:00 – 12:00 PM – Breaking Through: How to Disrupt the Narrative with Omni-Channel Marketing Strategies

Lissa Clemmons, Senior Director of Global Marketing – BD
Jamie Kirmess, SVP Managing Director, Shift Paradigm

In a recent survey, only 20% of hospital executives said that newly launched medical technologies represent significant advancements. How will you disrupt that narrative? BD’s Sr. Director of Global Marketing, Lissa Clemmons, and Shift Paradigm’s SVP Managing Director, Jamie Kirmess, will share key insights and strategies for successful new product launches leveraging omni-channel marketing best practices.

12:00 – 1:00 PM – Lunch

1:00 – 2:30 PM – Networking Activity

Sales, Marketing, and Operations Breakouts

2:30 – 2:45 PM – Break

2:45 – 3:30 PM – Navigating Global Challenges: Ensuring Ethical Practices and Compliance in Medical Supply Chains Amid Increased Federal Enforcement Efforts

Damon V. Pike, Principal, International Tax – Customs & Int’l Trade Services, BDO USA, LLP

Medical Manufacturers are facing global challenges in their supply chains, and recent Federal import enforcement efforts have put additional strain on it. During this session, you will gain insights into the increased enforcement efforts and investigations of the US Customs and Border Protection (CBP) regarding forced labor practices in China and other countries. You will also learn about the potential impacts on your supply chain and ways to ensure compliance with federal mandates and ethical business practices in global supply chains.

3:30 – 5:00 PM – Rethink Selling: Converting the UnReceptive

Tom Stanfil, CEO & Co-Founder – ASLAN Training & Development and Author of UNRECEPTIVE: The New way to Sell, Influence & Lead

Sales organizations have been struggling to gain access to healthcare facilities post-COVID. This has led to an avalanche of calls, leaving HCPs unreceptive to remote sales efforts. In this session, Tom Stanfill, the author of UNRECEPTIVE, shares surprising research on why the traditional approach to selling backfires on the growing population of unreceptive decision-makers and the simple strategies to navigate the five receptivity barriers, get more meetings, and convert the 80+% of unreceptive customers.

6:00 – 9:00 PM – Off Site Evening Networking Event

Thursday, April 20th

7:00 – 8:00 AM – Breakfast

8:00 – 9:30 AM – Thriving in the Evolving Healthcare Landscape: Best Practices and Insights for Suppliers from Premier

Dave Edwards, National Vice President of Business Development – Premier

In this session, Dave will be providing insights into the Current State of IDNs and the evolving landscape of healthcare organizations. Next, he will share best practices for suppliers, including strategies for building strong relationships with IDNs and other healthcare providers. Finally, Dave will provide an update on Premier, offering insights into the company’s latest initiatives and priorities. This session promises to be an informative and engaging look at the current state of the healthcare industry and the role of Premier and its partners in shaping its future.

9:30- 9:45 AM – Break

9:45 – 10:45 AM – Behind the Curtain: Customer Spotlight

Sharon Clark, Purchasing Project Manager, Northside Hospital, Georgia Cancer Specialist.

Join us for an insightful session as senior leaders from a leading local Health System share their expert insights and valuable experiences on how manufacturers can effectively engage and sell their products to healthcare providers in today’s ever-evolving and consolidating healthcare landscape.

10:45 – 11:15 AM – Break

11:15 – 11:45 AM – Report Back on Networking Activity and Closing Comments

Erik Graaf – President

11:45 AM – Adjournment

Speaker Bio

Pete Junge
Vice President of Government Services

Pete Junge is Vice President of Government Services at Optimal, and has responsibility for Military, Veterans Administration, and Other Governmental Agency Markets.

Mr. Junge joined Optimal in 1998. Since that time, he has held positions of increasing responsibility including Operations Manager, International Sales Business Unit Leader, Overstock Inventory Business Unit Leader, and Controller of the company.

Prior to joining Optimal, Junge majored in accounting at Loyola University New Orleans, and he was the Controller of a real estate tax consulting firm. A native of Eastchester, New York, he now resides in Houston, Texas. He still does not own cowboy boots.


Rob Fisher

Rob Fisher currently serves as the Senior Director of Corporate Accounts for B. Braun Medical’s Outpatient Market Division. Rob brings over 23 years of medical device selling and leadership experience to the role.

As part of the company’s outpatient market corporate accounts team Rob manages two of B. Braun’s largest non-acute customers: The U.S. Oncology Network – the country’s largest outpatient community oncology organization serving over 1.2 million patients annually – and Optum Care – a company of over 60,000 physicians and 2,000 multi-specialty clinics nationwide. Rob’s previous role within corporate accounts included leading the company’s outpatient market contracting efforts with various group purchasing organizations to include Vizient and Premier.

Prior to his role with corporate accounts Rob served for 6 years as the division’s Midwest Region Manager leading a diverse team of sales representatives and specialists. He is a 2-time “Region Manager of the Year” award winner. Rob began his career with B. Braun in 2000 serving as a local sales representative and field sales trainer.

Before starting his career in medical device sales Rob served for 5 years in the U.S. Army as an Air Defense Artillery officer in various key leadership positions. He holds a Bachelor of Science Degree in Environmental Studies from the United States Military Academy at West Point.

Rob and his wife Jenny have 3 children and reside in the metropolitan Kansas City area.

Dan Austin

Dan Austin has spent over 20 years in healthcare in both the manufacturing side with Tidi Healthcare, 3M Healthcare,  and a majority of his career with McKesson Medical-Surgical. Starting out as a Regional Manager, moving into Corporate Accounts,  Director of US Oncology, and now Vice President Oncology for the medical-surgical business.  The last 12 years, Dans’ focused on the community Oncology market developing customer-first programs and managing supply chain for the largest Oncology practice in the US.  Today,  Dan is leading strategy for the Medical-Surgical business to ‘Show up differently in Oncology’,  to create new avenues for patient care,   bring fresh perspectives on helping customers thrive in the new medical economy, and allow healthcare to put patients at the center of care.  Dan lives in Minneapolis, Mn,  member of ACHE,  proud supporter of the Univ. of Minnesota, and an avid Ice-Fisherman.


Jamie Kirmess
SVP Managing Director

Jamie Kirmess, SVP Managing Director, provides strategic leadership and operational strategies with a proven track record of driving results across multiple industries. Her formal education in advertising, combined with her real-world experience in revenue operations for companies at a variety of growth stages is instrumental in guiding end-to-end solutions for her clients.

Jamie is passionate about building high-performing, purpose-driven teams across marketing, sales and customer success. She has advised a wealth of clients in these areas, including enterprise organizations like Atlassian, Becton Dickinson, APEI, and S&P Global and scaling organizations like Workhuman, Invoca, Showpad and many more.

Jamie specializes in omni-channel marketing, prioritized growth strategies, effective product launch, revenue process and campaign enablement strategies.

Tom Stanfill, CEO & Co-Founder
ASLAN Training & Development

Tom Stanfill is CEO and co-founder of ASLAN Training, a global sales enablement company appearing nine consecutive years in the SellingPower Top 20. Since 1996, ASLAN has worked with many of the Fortune 500 companies, training more than 100,000 sellers and leaders in over 35 countries. He is also the author of the book UNRECEPTIVE: The New way to Sell, Influence & Lead, published by Harper Collins, in 2021.

His passion: helping organizations and individuals embrace the idea that we are more successful and fulfilled when we serve.


Lissa Clemmons
Senior Director of Marketing

Lissa Clemmons is the Senior Director of Marketing for Beckton Dickinson ~ Peripheral Intervention. Her background in the medical field as a practiced nurse, and 25 years in sales and marketing, fuels her determination to deliver the highest standard in commercial results, and keeping her customers top of mind.

Lissa’s combined three pillar experience in the medical device industry, partnered with her passion for the customer can be seen in all aspects of her work, building and leading teams to challenge the status quo, leverage new capabilities to push the boundaries, and deliver engaging Omni-Channel campaigns to meet the needs of customers, patients, and business alike. Her work has led to multiple awards and recognitions across the span of her career.

When Lissa is not working on the next big BD initiative, she and her husband can are hiking fourteen miles deep in the wilderness or planning their next trip with their son, currently attending ASU.

Damon V. Pike, Principal
International Tax

Damon V. Pike, Principal, International Tax – Customs & Int’l Trade Services, BDO USA, LLP will lead our discussion on the current state of affairs relative to federal import enforcement activity, and ways to ensure that your company is prepared. Damon leads BDO’s Customs and International Trade Services (CITS) group and has nearly 34 years of experience helping multinational companies navigate the complex rules governing the cross-border movement of goods and services.

Medical Manufacturers are facing global challenges in their supply chains, and recent Federal import enforcement efforts have put additional strain on it. During this session, you will gain insights into the increased enforcement efforts and investigations of the US Customs and Border Protection (CBP) regarding forced labor practices in China and other countries. You will also learn about the potential impacts on your supply chain and ways to ensure compliance with federal mandates and ethical business practices in global supply chains.


Sharon Clark, Purchasing Project Manager
Northside Hospital

Sharon has been involved with Northside Hospital – Georgia Cancer for 21 years. Prior to joining Northside, Sharon spent 10 years as a Pharmacy Technician in both retail and the hospital setting.

She will share with us the mission of Georgia Cancer and how her work with products and suppliers support those efforts. We will learn how products are reviewed, approved and managed today. What are the expected relationships that Georgia Cancer has with manufactures, with distribution, with GPOs, and how should we all work to serve their needs.
This is meant to be an open discussion to aid in our better understanding of this segment of our market.

Daryus Campbell, Trainer and Consultant
Nyah Lynn & Associates, INC

Daryus Campbell serves as a trainer and consultant for Nyah Lynn & Associates, INC., and brings a wealth of knowledge. He is a highly skilled and professional HR executive with 25+ years of HR leadership experience and 6+ years of DEI leadership experience in multiple industries with large and small businesses. A dynamic change leader that leverages relationships, creativity, and innovation to bring solutions to today’s challenges and achieve tomorrow’s goals. Passionate talent developer that is successful at building, developing, and leading teams to meet the changing demands of business. Daryus is experienced in creating positive and productive change and deliverables on-site or remotely.

As an expert facilitator, Daryus is attuned, adept, and flexible in cross-cultural communications including but not limited to generational, gender, cultural, and other dynamic forces that make us uniquely similar and dissimilar. Daryus possesses the innate ability to meet participants where they are and safely, compassionately, move them forward to the next level or in some instances, several levels. He infuses emotional intelligence (EI) in his delivery style as he creates, and role models a psychologically safe environment for participants to ask questions and offer divergent viewpoints.

He has vast experience in round table discussions, working with Employee Resource Groups (ERGs), and individual contributors. Daryus seeks to inspire the curiosity within each learner, provide thought-provoking discussions, and raise the bar on learning, retaining, and immediate transference back to the work environment.


Dave Edwards, Healthcare Industry Leader

He began his career in surgical sales in San Antonio, Texas at American Hospital Supply in 1984, which was acquired by Baxter in 1986. He subsequently moved into increasingly larger areas of responsibility in sales management in California, then the East Coast out of Atlanta, where he is still based. He left Baxter and worked in the start -up med tech world, then left with a friend to help start a new company in the device and specialty products space. That company became Aspen Surgical and was ultimately sold to Roundtable Partners and then to Hill Rom. Dave then joined Premier where he helped create the Member Field Services and Sales model, which today has grown to over 550 people. He later created the Supplier Engagement segment of Premier, where he pioneered win/win/win collaborative solutions broadly across the manufacturing and services landscape. Dave was part of the Premier IPO in 2013, helping to insure the continued revenue stream from contracted suppliers.

He left in 2016 to become the Senior VP/GM for Siemens Healthcare for North America, where he brought an enterprise approach to a formerly siloed company. There his team closed multiple $100M+ customer partnerships, playing a key role in transforming Siemens from a global capital equipment manufacturer focused on imaging transactions to an all-in diagnostics solutions company that invested in long-term customer alliances.

During Covid, Dave transitioned to Omnicell, where he built the Account Management function that was responsible for $700+M of Omnicell’s $1B in revenue. Dave left Omnicell to “come home” to Premier in July of last year as the National VP of Business Development, responsible for all Enterprise Sales inclusive of GPO Membership, Advisory Services, Technology and Data Insights platforms.

Conference Speakers


Check back soon for information

Address: Hotel Za Za
2332 Leonard Street
Dallas, TX 75201

CLICK HERE for reservations
Use Booking Code CMA119

Combining the luxurious ambiance of a theatrical resort with the comfort and style of a boutique hotel, Hotel ZaZa invites travelers to a unique sensory experience. Striking the perfect balance between refinement and relaxation, extraordinary design meets complete functionality for business and leisure travelers alike. Elegant accommodations and sophisticated amenities provide consistently inspiring stays.


The purpose of HMMC Sponsorships is to enable organizations to support HMMC and have access to its membership. Members meet twice a year to network and learn from distinguished speakers the latest marketplace trends on a broad range of business topics.


HMMC is looking forward to hosting our Fall meeting at the Hotel Za Za in Dallas,TX, November 5 – 7, 2019.  Check back for information on our night out event.

Past Conferences

Interested in previous conferences? Click the link below to browse our agenda archives.

omni chicago hotel
2013 skyline
braintrust presenter
2016 location
hmmc 2015 leonard berke award

Proud Sponsors


What Our Members Say

  • “Networking with other HMMC members has been invaluable! This has benefited me personally in my leadership, my decision-making, and the ability to feel completely comfortable discussing with fellow members anything about my business. It is a group without judgment. It is a group of problem solvers, solution finders, and friends, lifelong friends. It is my safe place to be transparent about what I deal with in my business and know I'm with the best group of experts in our industry.”

    Jan Beery Owner, KBK Communications
  • "As a new member of HMMC for the past year, I’ve come to quickly value the industry education, peer to peer knowledge sharing and perspective gained from leaders in the healthcare industry!” 

    Brian Vierra Senior Director of Sales, Medical Division Midmark
  • “When I first got into our industry, I looked at who worked best with distribution, and the answer was Midmark and Welch Allyn. They were members of HMMC and always attended the conferences. Two ultimate members of the Distribution Hall of Fame, one from each company told me that they thought HMMC would be good for me, and I would be good for it. I joined and have been a member ever since. Even I ended up in the Distribution Hall of Fame. Is there a correlation there?  You tell me.” 

    Rob Saron SVP, Global Distribution, Symmetry Surgical®
  • "HMMC provides unique opportunities that allow me to strengthen my professional network and industry knowledge, while bringing valuable insights to help in my day-to-day career responsibilities.”

    Tanya Coby, EDAC Integrated Marketing Manager, Medical Marketing Midmark
  • "We like to bring our sales and marketing leadership together to reflect and learn with other commercial leaders in the industry, and HMMC enables this through well thought out professional events."

    Matt Bourne Chief Commercial Officer, Midmark


Subscribe to our mailing list to receive information on upcoming webinars, upcoming conference announcements, and more.


Start typing and press Enter to search