Save The Date: HMMC Fall Conference November 2-4, 2021

Westin Peachtree Plaza, Atlanta GA


November 2-4, 2021
Westin Peachtree Plaza
Atlanta, GA

HMMC is putting together plans to host our Fall 2021 conference LIVE in Atlanta. With vaccinations on the rise, we are hopeful that, like others, we will be able to gather in person later this year to Network, Learn and Succeed together!

Conference Agenda

Tuesday, November 2, 2021
12:00-3:00PM Board Meeting
3:15 – 5:00 PM Committee Meetings- New Members Welcome!

Program Committee
Sponsor Committee
Marketing Committee
Membership Committee
6:30 – 7:15 PM Welcome Reception
Cocktails, Hors d’oeuvres
7:30 – 9:00 PM Opening Dinner
Wednesday, November 3, 2021
7:00-8:00AM Breakfast
8:00-8:15AM Welcome to the 2021 Fall Manufacturers Executive Conference
Kurt Forsthoefel- President
8:15-9:45AM Bret Caldwell, ZS Associates
Sales Strategies in a Post-Pandemic World
9:45-10:00AM Break
10:00-12:00PM Keynote Speaker: Ian Altman; Same Side Selling
12:00-1:00PM Lunch
1:00-2:30PM Networking Activity
Sales, Marketing, and Operations Breakouts
2:30-3:45PM BVI Medical and MERGE

Simplifying Sales & Surgery: Designing and Developing an Application to Empower Sales Productivity

3:45-5:00PM The Future of Healthcare®
Healthcare is at a crossroads. The former Asst. HHS and Founder of MedAssets will share his vision for the future.
6:00-9:00PM Off Site Evening Networking Event: Top Golf
Thursday, November 4, 2021
7:00-8:00AM Breakfast
8:00-8:30AM HMMC Business Meeting & Updates to Membership
Kurt Forsthoefel- President
8:30-9:30AM Linda Rouse-O’Neill
HIDA Regulatory Overview
9:30-9:45AM Break
9:45-10:45AM John Pritchard
A look at the day in the life of a Hospital CEO with Trent Lind, CEO Eastside Medical Center a Piedmont Health Hospital.
10:45-11:15AM Break
11:15-11:45AM Report Back on Breakouts and Closing Comments
Kurt Forsthoefel- President
11:45AM Adjournment

Hotel Info

Westin Peachtree Plaza
210 Peachtree St NW
Atlanta, GA 30303

Click here to reserve your room.
Rates: $208/ night

Conference Speakers


Check back soon for information

Address: Hotel Za Za
2332 Leonard Street
Dallas, TX 75201

CLICK HERE for reservations
Use Booking Code CMA119

Combining the luxurious ambiance of a theatrical resort with the comfort and style of a boutique hotel, Hotel ZaZa invites travelers to a unique sensory experience. Striking the perfect balance between refinement and relaxation, extraordinary design meets complete functionality for business and leisure travelers alike. Elegant accommodations and sophisticated amenities provide consistently inspiring stays.


The purpose of HMMC Sponsorships is to enable organizations to support HMMC and have access to its membership. Members meet twice a year to network and learn from distinguished speakers the latest marketplace trends on a broad range of business topics.


HMMC is looking forward to hosting our Fall meeting at the Hotel Za Za in Dallas,TX, November 5 – 7, 2019.  Check back for information on our night out event.

Past Conferences

Interested in previous conferences? Click the link below to browse our agenda archives.

omni chicago hotel
2013 skyline
braintrust presenter
2016 location
hmmc 2015 leonard berke award

Proud Sponsors


What Our Members Say

  • “Networking with other HMMC members has been invaluable! This has benefited me personally in my leadership, my decision-making, and the ability to feel completely comfortable discussing with fellow members anything about my business. It is a group without judgment. It is a group of problem solvers, solution finders, and friends, lifelong friends. It is my safe place to be transparent about what I deal with in my business and know I'm with the best group of experts in our industry.”

    Jan Beery Owner, KBK Communications
  • "As a new member of HMMC for the past year, I’ve come to quickly value the industry education, peer to peer knowledge sharing and perspective gained from leaders in the healthcare industry!” 

    Brian Vierra Senior Director of Sales, Medical Division Midmark
  • “When I first got into our industry, I looked at who worked best with distribution, and the answer was Midmark and Welch Allyn. They were members of HMMC and always attended the conferences. Two ultimate members of the Distribution Hall of Fame, one from each company told me that they thought HMMC would be good for me, and I would be good for it. I joined and have been a member ever since. Even I ended up in the Distribution Hall of Fame. Is there a correlation there?  You tell me.” 

    Rob Saron SVP, Global Distribution, Symmetry Surgical®
  • "HMMC provides unique opportunities that allow me to strengthen my professional network and industry knowledge, while bringing valuable insights to help in my day-to-day career responsibilities.”

    Tanya Coby, EDAC Integrated Marketing Manager, Medical Marketing Midmark
  • "We like to bring our sales and marketing leadership together to reflect and learn with other commercial leaders in the industry, and HMMC enables this through well thought out professional events."

    Matt Bourne Chief Commercial Officer, Midmark


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