Conference Archives

2013 Spring Conference

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Beating the Odds: Strategies for Successful New Products

April 17–19, 2013
Renaissance Vinoy Hotel
St. Petersburg, FL

The HMMC Spring conference will focus on bringing new products to market. A 6-hour customized workshop will be led by Dr. Andrew Ainslie, Senior Associate Dean of UCLA Anderson School of Management’s MBA and Medical Marketing programs. This customized workshop will provide insights to help your company increase the success rate of new product introductions. The session will cover types of new products and their challenges, market research techniques, forecasting, and will include a case study with group break out sessions.

Speakers from NDC and HIDA will provide valuable updates and the opening speaker is always highly entertaining.

Member = $795.00
Non-member = $995.00
Service Partner Member = $1,195.00 (includes silver level sponsorship)
Service Partner Non-Member = $1,395.00 (includes silver level sponsorship)
Spouse = $200.00

Register Now

Download Registration Form – SPRING 2013

Hotel Reservations: Group Room Rate of $239.00 + taxes (Standard- single,double).
Deadline for reservations is Sunday March 26, 2013.
Online Hotel reservations
Phone reservations – Call Toll free: 1-888-789-3090 or Local toll free 1-888-303-4430

Conference Cancellation Policy:
30 days prior to meeting 100% refund
14 day prior to meeting 50% refund

Wednesday, April 17, 2013

7:00 – 9:00 PM Opening Reception – Fred’s Patio- Mezzanine/Terrace in the Vinoy Hotel
Cocktails, Hors d’oeuvres and Dinner

Thursday, April 18, 2013

7:15 – 8:00 AM Breakfast – Fred’s Patio in the Vinoy Hotel

8:00 – 8:15 AM Education Sessions – Palm Court Ballroom
Welcome to the 2013 Spring Manufacturers Executive Conference
Richard Schmidt – President

8:15 – 10:00 AM Amazing Face Reading: Creating an Immediate Connection
Ann Marks, Co-Owner, Amazing Face Reading
The session will provide participants with an accurate and immediate assessment tool to better understand every person they meet. Input will include how to immediately read anger, stress, deception, confusion and wariness on another person’s face. Learning to read faces creates a deeper empathic connection with others, creates better working alliances, better interviews for hiring and fosters better communication between management and employees. The presenter guarantees that by the end of the session, participants will never look at another person the same way again.

Understanding different personalities, character traits and individual perspectives is often a challenge in hiring, managing, motivating and communicating with others. Most personal conflicts arise from misunderstanding and a rush to judgment. The session will provide a new way to see people without labeling or judging them. Instead it will give an understanding of others’ strengths and weaknesses. Amazing face reading is a tool that can create win/win situations by knowing instantly when there has been a communication breakdown. This session will help every participant have more effective interactions with every person they meet.

10:00 – 10:30 AM Morning Break

10:30 – 12:00 noon “Beating the Odds: Strategies for Successful New Products”
Dr. Andrew Ainslie, Senior Associate Dean, MBA Program, Associate Professor Marketing, UCLA Anderson School of Management
Professor Andrew Ainslie will present three important topics to help participants better weather the uncertainties of new product launches: 1) Understanding differences in new product types, and successful strategies for each one; 2) Learning what customers want; and 3) Predicting the success of new markets. He will then lead participants through a case on a recent medical device innovation where participants will work in small groups to find solutions.

12:00 – 1:30 PM Lunch – Esplanade in the Vinoy Hotel
HMMC General Meeting

1:30 – 3:00 PM “Continuation of – Beating the Odds: Strategies for Successful New Products”
Dr. Andrew Ainslie, Senior Associate Dean, MBA Program, Associate Professor Marketing, UCLA Anderson School of Management
The group will break-out into workshops to discuss the case study and arrive at solutions.

3:00 – 3:30 PM Afternoon Break

3:30 – 5:00 PM “Continuation of – Beating the Odds: Strategies for Successful New Products”
Dr. Andrew Ainslie, Senior Associate Dean, MBA Program, Associate Professor Marketing, UCLA Anderson School of Management
The break-out groups will meet again in the general session to present their findings and solutions to the case study.

6:00 – 9:30 PM “Night in Old St. Pete”
We will meet in the lobby of the hotel at 6:00 PM and travel by trolley cars to the venue. The venue was featured in a hit movie and the activity is a “very civilized and most proper” old Florida pastime. Bring a little extra cash for your sporting wagers and think about your favorite charity. We’ll divide into teams and the winning team’s charity takes all. HMMC will match the final “pot” of the winning team. As always, I can’t tell you what we’ll be doing, but I guarantee you – it will be something that many of you have NEVER done before! We will be outdoors – dress is very casual. Dinner and “fashionable adult beverages” will be served. You won’t go away hungry or thirsty!

Friday, April 19, 2013

7:15 – 8:00 AM Breakfast – Fred’s Patio in the Vinoy Hotel

8:00 – 9:30 AM “The Re-engineering of NDC” – Palm Court Ballroom
Mark Seitz, President & CEO, NDC
Because of the strength of its business partnerships, NDC has enjoyed remarkable success for the past several years. Today’s landscape is different and there are many challenges to NDC’s position in the market. Chief among these challenges is the need to adapt to the uncertainty of healthcare reform and the need to adept the NDC business model to contend with the wide-spread consolidation among healthcare distributors, manufacturers and providers. NDC’s presentation will detail its strategic plan to re-engineer the company to protect and enhance its value as a partner to manufacturers.

9:30 – 10:00 AM Morning Break

10:00 – 12:00 noon “Sequestration, Status of Health Reform and What’s Next”
Linda Rouse O’Neill, Vice President, Government Affairs, HIDA
Ms. Rouse O’Neill will update the audience on the impact of sequestration on health programs as well as provide an update on the key reimbursement policies that have already begun impacting providers. Additional health reform topics that will be covered are final federal gift reporting requirements, status of device tax and an overview of the insurance expansion requirements that are scheduled to take effect in 2014.

12:00 PM Adjourn

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